mercredi 20 août 2014
Captivating New Company Name
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| company names |
With the story behind the name, an even deeper level of meaning unfolds. I wrote it this way for the opening section of the firm's brochure:
The tag line clarifies what the firm does: Training & Consulting for a World of Difference. The firm's experienced consultants conduct cross-cultural training, coach international executives, help smooth the method of cross-border mergers, & more.
"Isis: Insightful Guidance for Global Success
"In ancient Egypt, the goddess Isis possessed a well-earned reputation for exceptional tenacity, intelligence, healing, resourcefulness & creativity. Isis Group International follows in her footsteps with personalized consulting, training & training for today's smaller than ever, diverse world."
company names
For this naming strategy to work, you require a name that at least hints at the story & a narrative that contains something not usually known that fits the way you wish the company to be perceived. Most adults who don't recall that Isis was an Egyptian goddess or her specialty as a goddess would still vaguely sense the international flavor in the name. With more familiar mythological figures like Hercules or Midas, however, the story would run the risk of belaboring the obvious.
In explaining what the name means, the firm reveals a quantity of its values & implies that it's definite qualities that matter to clients. Ideally, testimonials, other promotion copy & the firm's work itself all complement this story. The whole package then becomes unusually appealing & memorable.
company names
Enlist the aid of a top-notch graphic designer & promotion writer to enhance the association with the story, & include a brief version of the story when you introduce the company.
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