mercredi 20 août 2014
Distinctive Company Names
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| company names |
The same flaws occur when company owners or managers sit down to think up a new name for their own business.
So here's a speedy quiz to sensitize you to important factors in potential company names. To which of the following names would you give a thumbs up and which a thumbs down - and why?
Answers: All the above names deserve thumbs down. Here's why.
company names
one. Zyklon Bikes
two. Quirinus Quarterly (political journal)
three. The Energy Spot (website selling healthy snacks and diet designs)
four. Elkins Enterprises (mail order company)
one. "Zyklon" sounds speedy and energetic. However, it is also the name of the gas used by Nazis to kill millions in the coursework of World War. A British company that announced this name for trainers earned terrible PR.
two. Quirinus was a Roman god of military and political affairs, so the meaning of this name fits. But even most Ph.D.s and history buffs would not be able to spell or pronounce the name with confidence.
three. Start the name of an e commerce company with "the" and customers won't basically keep in mind whether or not "the" is part of the domain name. "The" followed by the letter "e" is even more problematic for spelling a web address. People will hesitate to type "theenergyspot.com."
four. Like "Quirinus Quarterly," "Elkins Enterprises" has alliteration in its favor. But so plenty of dubiously honest and struggling but honest businesses have used "Enterprises" that it sounds suspicious to plenty of people as a business name part.
company names
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