mercredi 20 août 2014
choising the Best Business Name
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| company names |
one. Pronounceability matters. A 2009 study by University of Los angeles researchers revealed that if they have difficulty pronouncing a product name, they think about it dicy. This builds on a 2006 study from Princeton University psychologists who discovered that people shied away from purchasing newly offered stocks from companies with hard-to-pronounce names and hard-to-say stock ticker symbols, compared to companies with easier-to-pronounce company names and symbols.
company names
If you turn away from the idea of naming as a black art, however, you can find some secrets of branding in scientific studies that have been published after having been reviewed by academic authorities as reliable. Here are points on which researchers have given us all insights that help guide the creation of effective business names.
two. Vowel sounds have associations. Consumer researchers from the University of New york at San Antonio published a fascinating study in 2007 distinguishing the impressions fostered by different sorts of vowel sounds: those made with the tongue forward in the mouth, such as the short "i" in "milk" and those made with the tongue farther back in the mouth, such as the broad "a" in "mall." Internationally, the front vowel sounds convey small, speedy or sharp qualities, while the back vowel sounds convey giant, slow or dull qualities. By a margin of two to one, people in this study preferred names for knives (sharp) or convertibles (small) with the front vowel sounds and names for hammers (dull) or SUVs (giant) with the back vowel sounds.
Lesson: Before settling on your final choice of a company name, score the candidates according to how simple they are to pronounce. This doesn't suggest basically whether or not there's combinations of sounds that may be unfamiliar to lots of people, as in the proposed restaurant name, Hsizienchi, but also whether there's likely to be uncertainties about how to pronounce something, as with Café Cachet (is the second word pronounced in the Italian style, like "cash-ay," or like "catch-it"?).
company names
three. Jazzier names spur consumption. Cornell University researchers who did nothing but modify the names of the foods four-year-olds were served for lunch discovered that snazzy names made a profound difference. On the days the preschoolers were fed "carrots," they ate half as lots of as they did on the days the vegetables were called "X-ray Vision Carrots." Researchers found the same kind of boost, though not as much of an increase, for adults when "Seafood Fillet" was billed on the menu in lieu as "Succulent Italian Seafood Fillet." The adults also rated the taste of the latter dish more highly than the taste of the plainly labelled dish.
Lesson: In case you have something you require to be perceived as cute or speedy, call it Picalilly or Anna's Attic than Paula's or BooKoo Books. On the other hand, in case you have something whose excellence lies in bulk or power, names like Bumball or Under it All will perform better for you than names like Packadermy or Let Me At It.
Lesson: as kids become more well-disposed to "Power Peas" and "Dinosaur Broccoli Trees" than to plain elderly vegetables, shoppers find creatively named stores, restaurants, companies and products more fascinating and more worth patronizing or purchasing than generic ones.
company names
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